Dóxa Threelay is an new entrant to the ultra marathon racing segment. Their race is a 12 person, 2 day, 270 mile Triathlon featuring biking, swimming, and running segments for each team member. Shown to be a growing market in the Intermountain West, Dóxa knew that they needed to brand themselves towards the most extreme of athletes. Dóxa is Greek for ‘glory’, and I was engaged to create a brand style guide and to produce a TV/Web commercial to create brand followers. I was the producer on this video project, collaborating with some long time cinematography partners to pull off this project in a two week turnaround.