Beyond 5 : Marketing Campaign for ABC’s Rising Star

When Beyond 5 got accepted to perform on ABC’s Rising Star, we started a rebrand campaign to prepare their media presence for national attention. I rebuilt their website, which you can check out at www.beyond5official.com. I also created and executed a PR strategy to announce the performance on the show. It resulted in TV appearances in 6 states, appearances on nationwide syndicated radio shows, features in 12 different newspapers, and 1.2 million social impressions within a 3 day period.